Under the deal, Caesars will become an official sports betting partner of the Indianapolis Motor Speedway (IMS) and the Indy 500 annual event. The Caesars Sportsbook will be a sponsor for the remaining IMS races in 2022.
In addition, Caesars will open the first betting lounge at the IMS called the Caesars Sportsbook Lounge. Visitors to the lounge can watch live events, enjoy complimentary food and drink, experience live entertainment, and participate in motor racing games.
As part of the partnership, the Caesars Sportsbook will have access to IMS logos and marks, digital and social media assets, and offer exclusive VIP speedway experiences through the Caesars Rewards loyalty program.
“The Indianapolis Motor Speedway and the Indy 500 are iconic American sports traditions,” said Caesars Digital co-president Eric Hession. “Partnering with this historic venue and ‘The Greatest Spectacle in Racing’ allows us to provide our customers with unique experiences through Caesars Rewards.”
IMS president Douglas Boles expressed excitement about the partnership and believes Caesars’ on-site presence will offer fans a new opportunity to engage with the on-track action at the Racing Capital of the World.
