The partnership between Bwin and the EuroLeague, the leading European basketball organization, has been extended for an additional four years. This is the third renewal of the partnership, with Bwin’s branding continuing to be featured at Turkish Airlines EuroLeague and 7Days EuroCup games in Greece.
Ionna Beriou, the director of corporate affairs at Bwin, expressed pride in the ongoing partnership and the shared values between the two organizations. The goal is to further promote and develop basketball across Europe.
Bwin’s extensive experience with sponsorships will be a valuable contribution to both the EuroLeague and the EuroCup, aiming to achieve greater goals through this collaboration.
The renewed deal also includes Bwin offering fan experiences for the Turkish Airlines EuroLeague Final Four. These experiences will focus on premium hospitality packages and technology initiatives.
Roser Queralto, the chief business officer of Euroleague Basketball, expressed excitement about the extended collaboration with Bwin. This partnership demonstrates the commitment and confidence of both organizations to provide the best possible product to their fans.
Additionally, in September, Bwin launched a new European football marketing campaign.
