BetVictor’s Renewal with World Snooker Tour Boosts Marketing-Affiliates

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BetVictor has secured a title sponsorship deal for eight tournaments during the 2023-24 WST season. These events include the BetVictor Home Nations Series, BetVictor European Series, and the BetVictor Championship League. Players’ earnings in these events will contribute to the BetVictor Series Rankings. The highest-ranked player after the final event will receive a £150,000 bonus.

The Chairman of WST, Steve Dawson, expressed his satisfaction with the partnership, stating that BetVictor has been an exceptional partner for snooker. He highlighted the sport’s global reach through extensive broadcasting and digital audiences, providing BetVictor with significant brand exposure worldwide.

Sam Boswell, Head of Sponsorship at BetVictor, expressed delight in continuing their longstanding sponsorship of snooker, including eight titled tournaments and the popular £150,000 bonus race. Boswell anticipates exciting table drama over the next 12 months.

BetVictor recently unveiled its new corporate identity, rebranding as BVGroup to reflect its position as a multi-brand gambling operator and B2B technology solutions provider. The group will also introduce a new logo and corporate website.

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