Better Collective’s Upgraded FY Targets for Marketing-Affiliates After Breaking Q4 Records

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The affiliate group has reported unaudited figures for the year, projecting a significant increase in revenue. They expect revenue to reach €269.3m, representing a 52% year-on-year growth. The group attributes 34% of this growth to organic sources, surpassing their initial guidance of 20% to 30%. The strong performance in Q4 is expected to contribute to this growth, with revenue likely to climb by 63% to €86.1m. The launch of the company in Maryland, coupled with the football World Cup, drove this growth. It is anticipated that revenue in the US will increase by 71% in Q4 to €33.9m, and by 102% for the full year to $100.3m. The acquisition of Action Network in 2021 also contributed to the significant growth in the US market.

Earnings before interest, tax, depreciation, and amortisation (EBITDA) are projected to increase by 53% for the full year to €85.1m, with a 32% margin, and by 115% in Q4 to €35.2m with a 41% margin. Better Collective initially assumed that the US market would only consist of upfront payments (cost per acquisition), but during Q4, they continued to shift towards revenue share arrangements. As a result, they saw a full-year impact of €14.7m, exceeding the Q3 guidance of approximately €10.0m. Nevertheless, the group remains optimistic about this shift as it implies future growth, reduced seasonality, and stronger long-term partnerships in the sportsbook sector. Better Collective plans to release the audited Q4 numbers on 21 February.

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