Developed by Mindway AI, Gamalyze is a self-assessment tool for online gamblers. It is designed to help detect problem gambling by offering a virtual card game that challenges players to maximize their wins. Using validated neuroscientific principles, Gamalyze analyzes a player’s decision-making during the game to provide deep insights into gambling behavior and identify characteristics associated with problem gambling.
The tool will initially launch on Bettingexpert.com during Safer Gambling Week 2021 in Great Britain and Ireland (1-7 November). Following its launch, Gamalyze will be made available on other platforms in the coming weeks and months.
By implementing Gamalyze on their websites, Better Collective aims to promote responsible gambling. Visitors will have the opportunity to test their gambling habits and determine if their behavior is fun and entertaining or potentially problematic.
- Better Collective co-founder and CEO Jesper Søgaard emphasizes the importance of responsible gambling and the benefits of Gamalyze for visitors.
- Neil Smith, head of Bettingexpert.com, highlights the platform’s focus on responsible gambling to provide a safer environment for their millions of yearly visitors.
