Better Collective Expands Marketing-Affiliate Portfolio with €3.8m Acquisition of Rekatochklart.com in Sweden

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Better Collective has completed the acquisition of Rekatochklart.com, an online community for sports bettors and tipsters. The acquisition was made as an asset purchase from Win&Fun Media. The acquired asset will be consolidated into Better Collective’s group accounts and managed through its Swedish division.

Jens Carlsson and Ulrik Sandebäck, the former owners of Rekatochklart.com, will continue to work in consultancy positions at Better Collective’s Sweden arm.

In 2020, Rekatochklart.com generated €1.2m in revenue and posted €900,000 in earnings before interest, tax, and amortisation.

According to Jesper Søgaard, co-founder and CEO of Better Collective, the acquisition of Rekatochklart.com is a strategic move that strengthens the company’s position in Sweden. The platform’s strong brand and community of tipsters make it a perfect addition to Better Collective’s business.

With major international sports events planned for the year, such as Euro 2021, the Olympic Games, and the Ice Hockey World Championship 2021, Rekatochklart.com will help Better Collective engage with more sports fans in the Swedish market.

Jens Carlsson, from Rekatochklart.com, expressed excitement and pride in concluding the sale to Better Collective. He believes that joining a well-managed and responsible company with a strong track record in developing sites and communities like Rekatochklart.com will benefit both the platform and its vibrant community of tipsters and gambling experts in Sweden.

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Stue Temoha is an expert writer with a profound passion for gambling and online gaming. With a career spanning over a decade, Stue has established himself as a trusted authority in the industry, offering deep insights into casinos, sports betting, poker, and the latest trends in online gambling. His writing is distinguished by meticulous research, clear analysis, and an engaging narrative style that demystifies complex concepts for readers of all levels. Stue's articles are a go-to resource for detailed reviews, strategic advice, and up-to-date industry trends, helping both novice and experienced gamblers navigate the dynamic gaming landscape.
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