Denmark-based affiliate company Better Collective is set to ramp up its acquisition strategy after its shares begin trading on Nasdaq Stockholm in Sweden on Friday. The company has already made two acquisitions this year, Finnish affiliate Premium Administration OU and Danish brand SpilXperten.com, and has letters of intent in place to acquire two more European igaming affiliates. Better Collective recently launched a US facing site, us-bookies.com, to establish a presence in the US market following the repeal of PASPA. CEO Jesper Søgaard explained that the IPO will provide more M&A opportunities for the company.
In an interview with iGaming Business, Jesper Søgaard spoke about the decision to opt for a float and the benefits it brings. He highlighted the ability for him and Christian Kirk Rasmussen to remain in control of the company and the benefits of being a listed company from a corporate branding perspective.
The decision to list right now comes from a strong pipeline of M&A targets and the capital injection will help meet the company’s goals. Better Collective’s criteria for acquisitions will focus on sports betting and building strong market positions in regulated and taxed markets. The company already generates a high portion of its revenue from regulated markets and intends to continue its M&A efforts in these stable and predictable markets.
In terms of spending the funds, Better Collective’s main focus remains on its M&A strategy. The company isn’t concerned about cutting out or phasing out activity in unregulated markets as it already generates significant revenue from regulated markets.
The repeal of PASPA presents new opportunities for affiliates, and Better Collective has plans for further development of its own products for the US market, as well as being interested in M&A opportunities in the USA.
