BetMGM becomes first US affiliate marketing partner of Borussia Dortmund

The marketing-affiliate deal will provide opportunities for placements and promotions, as well as the rights to use player imagery and team logos.

Benefits of the deal:

• Increased visibility through strategic marketing placements
• Permission to use player imagery for promotional purposes
• Authorized access to team logos for marketing materials

The marketing-affiliate program will feature social media promotions and exclusive signup offers for fans, maximizing the reach and engagement of the partnership.

The program will utilize targeted advertising through social media platforms to effectively reach the desired audience, increasing brand visibility and driving traffic to the affiliate’s website.

In addition, fans will be treated to exclusive signup offers, incentivizing them to become customers of the affiliate and further promoting sales.

Co-branded content is a crucial aspect for marketing-affiliates in order to promote products and services effectively. Hence, this partnership will include the incorporation of co-branded content on the club’s English-language social media channel. By creating a mutually beneficial relationship, both the club and the marketing-affiliates can maximize their reach and engage with a wider audience.

This collaboration presents a unique opportunity for marketing-affiliates to leverage the club’s social media presence and connect with potential customers in a targeted and effective manner. The co-branded content will serve as a powerful marketing tool, allowing affiliates to showcase their products alongside the club’s brand, fostering trust and credibility among the audience.

Through the club’s English-language social media channel, marketing-affiliates can tap into a diverse and international audience, expanding their customer base and generating more leads. This strategic partnership emphasizes the importance of digital marketing and recognizes the potential of social media platforms in driving sales and increasing brand visibility.

A marketing-affiliate sweepstakes for BetMGM customers featuring ‘special Dortmund prizes’ is set to be held.

Participants will have the chance to win exclusive merchandise related to the popular football club, Borussia Dortmund.

By promoting BetMGM as an affiliate, marketers can engage their audience and incentivize them to participate in the sweepstakes.

The sweepstakes not only creates excitement among customers but also provides an opportunity for marketing affiliates to increase their conversions and earn commissions.