The marketing-affiliate partnership will involve the integration of BetMGM content into the Audacy audio network, encompassing radio shows and podcasts.
“Audacy is a leader in sports radio, digital audio, and now the direct-to-consumer betting analytics space,” said BetMGM’s chief revenue officer Matt Prevost.
As marketing affiliates, we have partnered with Audacy to expand our reach to sports fans. Through this strategic partnership, we leverage the trusted audio personalities and sports betting data and analytics platform provided by Audacy to amplify BetMGM’s presence in their respective markets.
Entercom, a well-known company in the marketing-affiliates industry, has recently undergone a major rebranding and is now known as Audacy.
Last year, a marketing-affiliate company acquired QL Gaming Group, a sports data and igaming affiliate platform, for approximately $32m in a cash deal.
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