The former Real Madrid, Barcelona and Internazionale forward, Ronaldo Nazário, has joined Betfair as a brand ambassador. He will be working alongside his former teammate Rivaldo, with whom he played during Brazil’s victory in the 2002 FIFA World Cup. Betfair International, a part of Flutter Entertainment, has announced that they will collaborate with the legendary footballers on various activations and premium content.
Ronaldo expressed his gratitude for joining the Betfair team, stating that wearing the same shirt as Rivaldo again is an honor. He believes that this partnership with Betfair will bring exciting experiences to football fans, especially in a World Cup year. Betfair International, the official sponsor of Conmebol Libertadores and Sudamericana, as well as the naming rights holder for the Campeonato Carioca, continues to strengthen its presence in South American football.
In May, Betfair International also signed a sponsorship deal with Brazilian club Palmeiras, including master sponsorship of their women’s football team. This agreement allows for official and exclusive digital content on the club’s platforms. Kimberley Daly, managing director for Betfair International, expressed excitement about the addition of Ronaldo to their team of ambassadors. She believes that, with the inclusion of such renowned footballers, Betfair can engage more effectively with Brazilian sports fans and bettors, offering them premium betting experiences.
