The partnership between Betano and Lokomotiv Sofia is set to begin on 20 February. It will be showcased during Lokomotiv Sofia’s first match of the year against the Central Army Sports Club. As part of this three-year deal, the Betano logo will be prominently displayed on Lokomotiv Sofia’s match jerseys. This sponsorship marks Betano’s first club partnership in Bulgaria, demonstrating our strong commitment to the Bulgarian market and our support for Bulgarian sports and society.
Believing in the potential of this collaboration, Ivan Vassilev, owner of Lokomotiv Sofia, expressed his pride in being the first Bulgarian club to be sponsored by an international company. With this partnership, he envisions achieving their collective goals and establishing a sustainable and successful relationship. Betano has previously entered into sponsorships with other renowned clubs such as Porto FC and Sporting Lisbon in Portugal. Moreover, Betano’s commitment to football sponsorships extends to Chile, where they have partnered with Deportes La Serena, a leading club in the Chile Campeonato Nacional.
