Leading online betting company Bet365 has forged a landmark three-year agreement with Uefa. This partnership, set to commence from the 2024-25 season and extend through the 2026-27 campaign, will primarily focus on the men’s Champions League.
As part of this collaboration, Bet365 and Uefa will engage in a variety of strategic activations designed to enhance fan engagement and elevate the sporting experience. This move underscores Bet365’s commitment to integrating with premier sports events while offering innovative betting solutions to football enthusiasts worldwide.
Bet365 expands brand visibility through a strategic media partnership
Bet365 is set to amplify its brand presence by featuring prominently across various media backdrops, in-game perimeter LEDs, and on official digital channels.
Moreover, the collaboration encompasses an exciting joint giveaway, providing fans a chance to win free tickets to matches, thereby increasing engagement and loyalty.
This strategic move not only enhances Bet365’s visibility but also offers valuable perks to dedicated fans, solidifying the brand’s position in the competitive landscape.
Bet365 becomes the first sports betting brand to sponsor UEFA Champions League
Bet365’s Global CMO Alex Sefton:
Expressed delight in becoming the first sports betting brand to sponsor the UEFA Champions League, highlighting the opportunity to enhance fan engagement.
Uefa’s Marketing Director Guy-Laurent Epstein:
Emphasized the partnership’s focus on enhancing fan experiences and promoting responsible gaming practices.
Key benefits of the partnership:
- Enhanced Fan Engagement;
- Responsible Gaming Promotion;
- Global Brand Visibility;
Impact analysis:
| Metric | Pre-Partnership | Post-Partnership |
|---|---|---|
| Fan Engagement | Moderate | High |
| Brand Visibility | Low | High |
Exciting changes in the 2024-25 Champions League season
The 2024-25 season heralds the 70th edition of the Champions League, introducing a groundbreaking new format. A league system will be implemented for all qualifying teams, offering a fresh competitive structure.
Automatic qualification and play-offs
The top eight sides will secure automatic qualification for the knockout phase. Teams ranking ninth to 24th will engage in two-legged first-round play-offs, ensuring thrilling matchups and heightened competition.
