The government is weighing the introduction of a capping system that aims to restrict gambling advertisements. Under the proposed scheme, gambling ads would be limited to two per hour until 10 p.m.
Moreover, the plan includes implementing a ban on gambling advertisements one hour before and after live sports broadcasts. This initiative is designed to reduce exposure to gambling promotions, particularly for younger audiences and vulnerable individuals.
As discussions continue, stakeholders in both the advertising and sporting sectors are watching closely. The goal is to balance commercial interests with the need to protect viewers from potentially harmful content.
High gambling expenditure alarms ClareDavies
SHARC CEO Clare Davies has voiced significant concerns regarding the escalating gambling expenditure in Australia. Addressing a recent report, she highlighted that Australians collectively lose a staggering $25 billion each year due to gambling.
Impact on individuals and families
Davies emphasized the extensive negative ramifications of such high gambling losses on individuals and their families, stressing the urgent need for measures to mitigate these impacts.
Former politicians, including ex-prime ministers John Howard and Malcolm Turnbull, have expressed strong support for a comprehensive advertising ban due to the severe social harm caused by gambling. They have formally addressed the government, urging the implementation of the ban within three years.
Key points of the campaign
- Endorsed by notable former political leaders;
- Focuses on mitigating social damages;
- Calls for a complete ad ban within a three-year timeframe;
Political supporters
| Former Prime Minister | Social Impact Focus |
|---|---|
| John Howard | Reducing gambling addiction |
| Malcolm Turnbull | Minimizing financial distress |
This call to action underscores the profound concern for the well-being of society and highlights the urgency of government intervention in curbing gambling-related harm.
Government ministers reject total ban on gambling ads
Government ministers have dismissed a total ban on gambling advertisements, emphasizing concerns over the potential impact on free-to-air media revenue. Instead, they are channeling their efforts into protective measures targeted at children. These initiatives include restricting gambling sponsorships and advertisements during sports broadcasts.
In addition, the Australian Institute thinktank has put forth a proposal to mitigate the financial impact of reduced advertising. They suggest implementing a 2% levy on operator revenue to offset the loss in advertising income.
