In Australia, gambling advertisements are strictly prohibited from being aired during sports matches streamed between 5am and 8.30pm. These regulations aim to protect viewers, particularly minors, from exposure to gambling content during peak viewing times.
Streaming platform breaches regulations
Despite these clear guidelines, a streaming platform violated the restrictions by airing a gambling ad during two sports streams on October 14, 2023. This infringement has raised concerns and highlighted the need for stricter enforcement to ensure compliance with advertising standards.
Advertising breach during high-profile football matches
Two incidents of unauthorized ad displays occurred recently, one during an international friendly between the Australian national team and England, and another during an A-League Women’s match featuring the Central Coast Mariners and Newcastle Jets. Network Ten has publicly acknowledged these mistakes stemming from their manual coding system. In response, they have upgraded to automated scheduling for gambling advertisements, aiming to prevent such breaches in the future.
Network Ten receives a formal warning for a first-time offense
ACMA member Carolyn Lidgerwood has underscored the critical importance of adhering to regulations designed to mitigate the adverse effects of gambling advertisements. In a recent enforcement action, a formal warning was issued to Network Ten, which demonstrated cooperation throughout the investigation, marking its first infringement.
Key points:
- Minimizing harm from gambling ads is crucial;
- Network Ten was issued a formal warning;
- Network Ten cooperated fully as a first-time offender;
Table of penalties issued in 2023:
| Network | Penalty | Reason |
|---|---|---|
| Network Ten | Formal Warning | First-time offense – gambling ads |
| Network Nine | $50,000 Fine | Repeated violations – gambling ads |
Australia weighs new gambling ad regulations amid ongoing debate
Australia’s national debate on gambling advertising rules intensifies as the government evaluates new regulations. Proposed amendments aim to limit gambling ads to a set cap per hour until 10pm, alongside banning ads during live sports broadcasts.
Government minister Bill Shorten resists calls for a total ban on gambling advertisements, contending it is too extreme. Meanwhile, supporters of the Murphy Report advocate for the stricter measures to better protect the public.
As discussions continue, the outcome will significantly impact the gambling advertising landscape in Australia.
