Under the agreement, the length of which was not disclosed, 32Red branding will continue to appear on the front of players’ shirts. 32Red will also continue supporting Team Talk, a men’s mental health initiative targeting male football enthusiasts. This sponsorship deal is one of the longest in British football history, as 32Red has been a sponsor of Rangers since 2014.
Rangers manager Steven Gerrard expressed his delight at the continuation of the successful partnership, emphasizing his appreciation for the incorporation of the vital Team Talk initiative in the new agreement.
Neil Banbury, the UK general manager of Kindred Group, expressed his excitement in renewing the longstanding partnership with the SPFL Champions Rangers. He acknowledged the progress made over the past decade and emphasized the company’s commitment to reinventing the sports sponsorship model for the benefit of the wider community. As part of the extended agreement, Kindred Group will continue supporting the men’s mental health initiative, Team Talk.
