The two-year partnership between 188Bet and Werder Bremen will involve the display of 188Bet’s logo on players’ shirt sleeves during Bundesliga and DFB-Pokal cup matches. Additionally, 188Bet will collaborate with Werder Bremen to engage with Asian fans, producing branded digital content featuring the club’s crest, players, and Weserstadion home ground. The 188Bet logo will also be showcased on LED boards within Weserstadion, as well as on match day interview backdrops and social media channels in Asia.
Werder Bremen CEO Klaus Filbry expressed enthusiasm about the collaboration with 188Bet, emphasizing the importance of their forward-thinking approach. Nigel Singer, the managing director of 188Bet, acknowledged the significance of football to their target audience, particularly the Bundesliga. He further anticipated a fruitful partnership with Werder Bremen over the next two years.
