When Allwyn won the fourth UK National Lottery licence in March 2022, there was expected to be some fallout. Camelot had held the licence exclusively for the previous 28 years. However, the aftermath was even more intense than anticipated. Days after the announcement, Camelot launched a High Court challenge against the decision, claiming that the GB Gambling Commission had made a huge mistake. Although the legal challenge was later dropped, the disbelief lingered. Despite the disruptions, Allwyn CEO Robert Chvátal states that the business is fully prepared to take on the licence. Challenges have been mitigated by Allwyn acquiring Camelot’s UK operations and Chvátal stepping in as interim CEO.
In terms of Allwyn’s plans for the UK National Lottery, Chvátal emphasizes the importance of digitalization, with an equal focus on both retail and online lottery. Additionally, there will be a change in the lottery’s portfolio. Chvátal believes in gradually building upon the existing practices and improving them. Player protection is a central aspect of Allwyn’s bid and will contribute to the National Lottery’s Good Causes scheme.
Chvátal acknowledges that having an exclusive licence should not lead to complacency or taking success for granted. Even if Allwyn obtains a monopoly, as it has in Greece with OPAP, staying humble is crucial. The UK National Lottery holds a distinct advantage with a clear set of beneficiaries, making the connection between the lottery, consumers, and society more apparent.
Allwyn’s plans to expand into the US have faced some delays due to market conditions, but Chvátal remains optimistic. Consolidating their position in individual markets is currently the focus, particularly during the transitional period in the UK and the acquisition of the Illinois Lottery in the US. Allwyn aims to be the top choice operator, prioritizing player protection schemes and facilitating the UK National Lottery.
