The omnichannel partnership allows customers to place bets on horse races offered through PMU in Senegal. The betting platform in Senegal will be powered by online sportsbook and technology provider Honoré Gaming, which PMU has extended its existing partnership with.
Honoré Gaming allows operators to target French-speaking countries in Africa through its sportsbook solutions. The partnership with Lonase enables bettors in Senegal to wager on the same races and with the same payouts as PMU’s players in France.
Africa is one of the fastest-growing online betting markets in the world. Honoré Gaming has helped operators enter French-speaking markets and quickly establish their brands by delivering a superior player experience. Now, in partnership with Lonase, they can do the same with PMU in Senegal.
