The lottery has extended its deal to utilize Scientific Games’ Gem Intelligence solution. The renewed agreement ensures continued access to all new software features and capabilities.
The lottery leverages Gem Intelligence to enhance retail performance and boost sales of instant games. Additionally, district sales representatives utilize this solution to foster connections with retailers and provide valuable support.
This technology-driven approach has significantly contributed to the lottery’s success in driving retail performance. Through Gem Intelligence, the lottery has achieved greater efficiency and effectiveness in promoting and selling instant games.
Furthermore, the district sales representatives have effectively utilized this solution to establish stronger relationships with retailers, ensuring ongoing support and assistance in showcasing and selling lottery products.
In summary, the lottery’s utilization of Gem Intelligence has revolutionized its retail strategy, leading to improved sales and enhanced retailer engagement.
Gem Intelligence is a key component of Scientific Games’ Gem Suite collection of lottery back-office tools. It serves as a retailer relationship management (RRM) platform, offering real-time visibility and management of retail performance.
The lottery will gain access to cloud hosting services provided by Scientific Games through the extended agreement.
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