IGT will distribute WWE-branded games and promotional programs featuring WWE logos, superstars, and events. This collaboration represents WWE’s latest venture into the gambling industry, following a gaming partnership with DraftKings in March 2021.
Alex Varga, WWE’s vice-president of revenue strategy and development, emphasized IGT’s industry leadership in the lottery and gaming space. Both companies aim to bring WWE intellectual property to fans and lottery games worldwide. The partnership capitalizes on the strong crossover between the WWE Universe and the gaming landscape.
Last year, IGT’s strong lottery arm generated revenue exceeding $1 billion. Jay Gendron, IGT’s chief operating officer for lottery, highlighted WWE’s broad appeal across diverse age groups and cultural demographics in various regions. IGT is excited to combine WWE’s unique assets with their lottery expertise, creating enticing and high-quality games and second-chance promotional opportunities for global customers and players.
