iGaming software provider Gaming Innovation Group (GiG) has entered into a long-term partnership with lotto betting start-up MegaLotto, marking its expansion into the lottery market. The collaboration will allow GiG and MegaLotto to offer odds on international lottery draws and casino games across multiple markets. The new offering is set to launch in mid-2019, and is expected to have a limited impact on GiG’s revenue for the year. The specific markets that MegaLotto plans to target have not been disclosed.
GiG’s Chief Commercial Officer, Ben Clemes, expressed excitement about the expansion, stating that the partnership aligns with the company’s objectives of providing a fun, fair, responsible, and innovative user experience. By adding lottery to their games vertical, GiG aims to enhance its competitive advantage and become a global full-service provider.
MegaLotto, which received funding from Optimizer Invest, views the partnership as a significant project that will contribute to its growth in the industry. Optimizer Invest’s CEO, Petter Moldenius, expressed confidence in GiG as the right partner to become a major player in the lottery market.
This move into the lottery market follows GiG CEO Robin Reed’s indication of numerous growth opportunities for the company. In recent months, GiG has been selected to power the esports betting offering for MRG and Gamingzone Entertainment, and has launched a new pay and play service through its Guts.com brand. Additionally, GiG is seeking expansion into new regions, as evidenced by its application for B2B and B2C licenses in Spain, covering technical platform services and online casino and sports betting services.
