The tender for providing online lottery services was awarded to EveryMatrix’s brand TippmixPro after a 15-month bidding process. More than 25 bidders were involved. The agreement allows EveryMatrix to integrate its OddsMatrix sportsbook platform and data feeds into Szerencsejáték’s offerings. EveryMatrix will also provide a turnkey software solution for player account management, virtual sports, and bonusing, among other elements.
This deal comes shortly after the Hungarian government officially regulated sports betting on January 1, 2023. EveryMatrix’s Chief Commercial Officer, Stian Hornsletten, mentioned the company’s success in the lottery sector, working with major organizations globally to power and service their digital offerings for millions of customers. Hornsletten expressed delight in winning the contract, highlighting the quality of EveryMatrix’s technology solutions, services, and expertise across various aspects such as sportsbook, player account management, bonusing, payments, and affiliate management.
Zoltán Horváth, Sports Betting Director at Szerencsejáték, expressed satisfaction in selecting EveryMatrix as a partner after a competitive tender process. Horváth emphasized their ambitious plans to enhance and extend their sports betting offering, aiming to provide the ultimate entertainment experience for Hungarian players. The partnership with EveryMatrix is seen as instrumental in achieving this goal.
