Kindred Group and Swedish operators ATG and Svenska Spel have announced the extension of their collaborative effort to publish responsible gambling (RG) metrics for the Swedish market. This initiative underscores their continuous commitment to promoting safer gambling practices.
Enhancing awareness on high-risk gambling through collaboration
This partnership strives to heighten public consciousness and promote an informed dialogue regarding high-risk gambling behaviors.
Swedish gambling authority: biannual reporting by licensed operators
Every six months, licensed operators are required to report crucial metrics to the Swedish Gambling Authority. These reports must detail the percentage of customers who were contacted due to problematic gambling behaviors and assess the effectiveness of these proactive contacts.
Key metrics for compliance
| Metric | Data |
|---|---|
| Customers Contacted for Problematic Gambling | 15% |
| Effectiveness of Proactive Contacts | 85% |
Complying with these biannual reporting guidelines ensures a safer and more responsible gaming environment in Sweden.
Assessing high-risk gambling behaviors
Stakeholders are increasingly concerned about high-risk gambling behaviors. It is essential to evaluate the effectiveness of preventive measures implemented by operators to mitigate such risks. By focusing on both data analytics and user behavior, operators can create a safer gambling environment. Continuous assessment and compliance with regulatory standards are crucial for sustaining responsible gambling practices and protecting vulnerable individuals.
Significant decrease in gambling among contacted individuals
In the first half of 2024, Kindred announced a substantial reduction in gambling activity among individuals they reached out to.
Increase in customer self-exclusion
The report also highlighted a notable rise in the number of customers who chose to self-exclude from gambling activities, showcasing Kindred’s commitment to fostering a safer gambling environment.
Kindred continues its collaboration with the Swedish Professional Football Leagues and the treatment centre Spelfriheten to educate on safer gambling practices.
Initiative overview
This partnership aims to foster a secure gambling environment, targeting both players and the general audience. Below is a summary of involved activities:
| Activity | Objective | Participants |
|---|---|---|
| Workshops | Promote Responsible Gambling | Football League Members |
| Educational Sessions | Increase Awareness | General Public |
Why it matters
The alliance underscores the significance of harnessing expert knowledge to advocate for safe gambling. The continuous efforts reflect a dedicated commitment to a healthier gambling culture in Sweden.
