FansUnite obtains B2B and B2C licenses for legal compliance in Great Britain

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The company’s subsidiary Askott Entertainment Inc. will supply its B2B wagering platforms to GB-based sportsbooks and casino operators through its remote gambling software licence.

E.G.G. Ltd, the B2C subsidiary, will deliver its products to the British market via a remote betting licence.

FansUnite acquired white label solutions provider Askott Entertainment in August last year for a deal worth CAD$27.8m (£16.0m/€18.8m/$22.2m).

FansUnite already holds B2B and B2C gaming licences in Malta.

The approval of both the B2B and B2C licenses from the Gambling Commission is a significant milestone for us as it allows us to expand our operations into one of the largest online gambling markets globally.

This approval also showcases the strength and robustness of our advanced technology. As we enter our next phase of global growth, we aim to partner with UK betting operators and deploy our wagering solutions to capitalize on the large population of online bettors in the UK.

Scott Burton, the CEO of FansUnite, was named as the chief executive of the enlarged business as part of the agreement.

In March 2021, the business applied for British licences, stating that the UK offers the “gold standard for lawful gaming operations” worldwide.

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Travis Chang is a highly respected writer with a deep-seated passion for gambling and online gaming. With over a decade of experience in the industry, Travis has carved out a reputation for his insightful and well-researched content on casinos, sports betting, poker, and emerging trends in online gambling. His writing is celebrated for its clarity, depth, and ability to make complex subjects accessible and engaging for a wide audience. Travis's articles provide readers with in-depth reviews, expert strategies, and the latest industry developments, empowering them to make informed decisions and enhance their gaming experiences.
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