The Belgian government has taken steps to ban gambling advertisements in the country, with the exception of those promoting the National Lottery. This royal decree has been submitted to the European Commission to ensure compliance with laws governing the free movement of goods, services, and people across the European Union.
The government cites several reasons for implementing this law, stating that gambling advertisements are pervasive on various platforms such as television, radio, social media, and public spaces. It believes that such advertising poses risks to public health and society, as it normalizes gambling and presents it as an acceptable leisure activity. This normalization can have negative impacts on vulnerable groups, including minors, young people, and individuals struggling with gambling addiction.
Given the absence of a European Union-wide regulation in this area, member states have the freedom to establish their own rules. Accordingly, the purpose of this decree is to restrict the types of gambling advertisements permitted and impose content regulations, with the aim of enhancing player protection.
Before the law can take effect, it must undergo a standstill period during which other EU states can raise objections. Originally, the standstill period for the Belgian royal decree was set to conclude on August 9th. However, Malta successfully advocated for an extension until September 9th, potentially leading to further challenges and delaying the implementation of the law.
