The operator stated that obtaining the MGA licence would enable the brands to expand their marketing and operations to over 150 jurisdictions worldwide. This development will facilitate the SportNation brand, which was acquired in July 2020, to venture beyond Great Britain for the first time. Esports Entertainment initially acquired its MGA licence in April last year, albeit limited to pool-based wagering through its VIE.gg betting exchange. Esports Entertainment Group CEO Grant Johnson expressed excitement about the extended reach of VIE.bet and SportNation, particularly appreciating SportNation’s marketing expertise and innovative rewards system beyond the UK. He revealed plans to target growth in South and Central America, as well as Northern and Eastern Europe, identifying these regions as a significant multi-billion dollar opportunity. Johnson highlighted the benefit of cross-selling opportunities through Lucky Dino, which is separately licensed by the MGA. The acquisition of Lucky Dino in December last year provided Esports Entertainment with substantial access to multiple new jurisdictions where esports are highly popular, while also bolstering their tech stack and adding 30,000 monthly active casino players.
Esports Entertainment Expands MGA License to Include Vie.bet and SportNation for Legal Compliance
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