Dutch regulator fines JOI Gaming for noncompliance with advertising laws

2 Min Read

The Dutch Gambling Authority (KSA) has taken enforcement action against JOI Gaming. The company employed role models to promote gambling, violating Dutch regulations. KSA’s stringent guidelines prohibit the use of role models in gambling advertisements to protect consumers and minimize risks associated with gambling addiction. The enforcement by KSA underscores its commitment to rigorous compliance and safeguarding public interests.

Use of role models in Jack’s Racing Day adverts

JOI Gaming has come under scrutiny for including role models in promotional materials for Jack’s Racing Day. The Dutch Gambling Authority (KSA) identified this as a breach of advertising regulations, sparking regulatory enforcement against the company.

Ksa’s regulatory response

The KSA has announced its response to JOI Gaming’s violations, emphasizing the importance of adhering to advertising standards to protect consumers and maintain fair play.

The Netherlands’ regulatory authority, Kansspelautoriteit (KSA), has found that advertisements by JOI Gaming violated Dutch law. KSA has ordered the immediate removal of these adverts under the threat of significant fines.

Key points

  • Regulatory Authority: Kansspelautoriteit (KSA);
  • Company Involved: JOI Gaming;
  • Violation: Breach of Dutch advertising law;
  • Action: Immediate removal of adverts;
  • Consequence: Substantial fines;

Compliance table

Entity Compliance Status Action Required Potential Fines
JOI Gaming Non-compliant Remove Ads Significant

Role model advertising ban in the Netherlands

The Netherlands has implemented a stringent role model advertising ban targeting gambling operators. This law is designed to safeguard vulnerable groups by prohibiting the use of influential figures in promotional materials. These measures ensure that susceptible individuals, particularly minors, are not enticed by gambling activities endorsed by role models. Compliance with this regulation is critical to promoting responsible gambling and protecting the welfare of at-risk communities.

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