The suspension of Bet-at-home’s GB Affiliate program, its only marketing channel in the UK, went into effect on July 7. Despite this suspension, Bet-at-home’s head of marketing, Alessandro Manzella, stated on July 6 that the operator was not exiting the UK market. However, when asked for further comment after the suspension was announced, Manzella declined to respond.
The UK Gambling Commission announced the suspension, citing concerns that Bet-at-home may have engaged in activities contrary to the Gambling Act 2005. These activities may have been outside the scope of Bet-at-home.com’s license and could deem the operator unsuitable to continue its licensed activities. The Commission also highlighted potential social responsibility and anti-money laundering failings as important factors in their decision to suspend the license.
The review of Bet-at-home’s activities will be conducted under section 116 of the Act, while the suspension falls under section 118(2) of the Act. During the suspension, the Commission expects the operator to prioritize fair treatment of consumers and keep them fully informed of any developments that may affect them. It should be noted that the suspension does not restrict consumers from accessing their accounts and withdrawing funds. Bet-at-home.com Internet Limited, the parent company operating Bet-at-home.com, Bet-at-home.co.uk, and uk.Bet-at-home.com, can be contacted through its website.
In Q1 of 2022, Bet-at-home experienced a revenue decline of over 50%, primarily due to regulatory challenges in Germany, Austria, and the Netherlands.
