The agreement establishes a formal information sharing and exchange framework between authorities, promoting collaboration and coordination across five key areas.
The Agence Nationale de la Justice (ANJ) and Autorité de Régulation Professionnelle de la Publicité (ARPP) will work together to ensure effective regulation of gambling advertising and marketing in France, aiming to prevent an excessive influx of ads during major sporting events like the Rugby World Cup and 2024 Olympics. This agreement strengthens the operational cooperation between both agencies.
The new rules clarify the responsibilities of each organization. ARPP becomes the first point of contact for gambling operators regarding individual communications, marketing, and advertising, while ANJ will be informed when rejecting an operator’s marketing plan. The agreement also establishes an annual meeting to discuss advertising trends and collaborate on new products and tools.
The agreement includes provisions for the ARPP to seek ANJ’s opinion on compliant regulations, and for ANJ to be informed by ARPP when consumer complaints regarding advertising code breaches are received by the Jury de Déontologie Publicitaire (JDP). The JDP is an independent authority that addresses consumer complaints about advertising.
In February, ANJ introduced new advertising guidelines that prohibit ads considered to trivialize gambling, misrepresent the chances of winning, or equate gambling with an improvement in social status or an alternative to paid work.
