US Integrity, a regulatory technology platform for the sports betting market, has received a strategic investment from Las Vegas Sands. The terms of the investment have not been disclosed. With the backing from Las Vegas Sands, US Integrity can further develop its platform, which tracks betting activity and detects suspicious behavior. This technology allows teams, leagues, bookmakers, and regulators to investigate and take necessary action.
US Integrity’s mission is to ensure sports betting integrity in every play, game, and sport. The investment from Sands will enable them to expand their capabilities and create innovative products and services for their growing list of clients. Currently, US Integrity works with various leagues, including the NBA, as well as operators such as PlayUp and Betfred.
Las Vegas Sands, known for its involvement in gaming expansion, acted as an investor through a B2B-focused fund launched last year. The company’s properties are primarily located in Macau, following the recent sale of the Venetian Resort in Las Vegas.
