Revenue in the regulated igaming market reached €328.5m last month, marking a 14% increase from April and a 94% rise from May of the previous year. The sports betting vertical played a significant role in driving this growth, with sports betting GGR reaching €153.6m in May, all from online sources. This represents a substantial 48.3% increase from April. Casino revenue, on the other hand, experienced a slight 3.8% decrease from April but still saw a noteworthy 32% increase compared to May of the previous year, generating €155.1m in revenue. Consequently, the market shares between casino and betting became more balanced, with casino accounting for 47.22% and betting for 46.74% of the total market last month.
Even when faced with retail closures, betting brands with a physical presence performed better than online-only operators. Bet365, for instance, experienced a decline in market share to its lowest point in four years, standing at 8.9%. Sisal led the market with a share of 13.1%, up from the previous month’s 12.8%, while Goldbet closely followed at 12.8%, up from 11.8%. In the casino sector, Pokerstars, the online-only operator, also saw a decline in market share but maintained its lead with 9.82%. Sisal took second place with 9.10%, and Lottomatica came in third with 7.99%.
Despite Pokerstars’ dominant position in the Italian poker market, the sector as a whole experienced a decline. Tournament revenue and cash revenue both decreased by 21% and 16% respectively from the previous month. When compared to May of the previous year, tournament revenue dropped by 42.2% and cash revenue by 36.4%. These figures indicate the ongoing decline of the Italian poker market.
The data and figures provided are sourced from the leading European corporate advisory firm Ficom Leisure, known for their expertise in the betting and gaming sector. For more detailed insights on specific markets, Ficom Leisure also offers monthly figures on the New Jersey, Pennsylvania, and Iowa online markets in their respective iGaming Dashboards. Similarly, quarterly figures are available for the Spanish and Portuguese online markets in the Spain and Portugal iGaming Dashboards.
