Better Collective aims to surpass finance revenue target by 2023

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For the year ended 31 December 2023, Better Collective forecasts revenue of approximately €327m (£279m/$353m), which is expected to be within the range of €315m to €325m for the full year. EBITDA for 2023 is projected to reach €111m, exceeding its target range of €105m to €115m. Additionally, the group expects the net debt to EBITDA ratio before special items to be below 2.0, in line with guidance. This positive performance comes despite Better Collective already increasing its revenue guidance twice during the year. Initially, the revenue guidance was set at €290m to €300m, but it was raised to €305m to €315m and eventually to €315m to €325m. The initial EBITDA guidance started at €90m to €100m before increasing to €95m to €105m, and finally to €105m to €115m.

During 2023, Better Collective engaged in several significant mergers and acquisitions (M&A) transactions. These included the acquisition of advertising company Skycon Limited in April for up to £45m. The group also acquired Denmark-facing Tipsbladet.dk and Brazilian sports media platform Torcedores.com. Additionally, they acquired Swedish brands SvenskaFans.com, HockeySverige.se, Fotbolldirekt.se, and InnebandyMagazinet.se. In July 2023, Better Collective acquired Playmaker HQ for $54m, a company that specializes in creating original entertainment and sports content. Recently, the group finalized the acquisition of Toronto-based digital sports media business Playmaker Capital, which was valued at €176m in November. Better Collective is scheduled to release its Q4 and full-year report on 21 February.

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