The acquisition of the unnamed business was completed by the group in October, adding to their portfolio of financial assets in the finance industry. Referred to as Acroud Media, this new addition has already shown promising results with a significant increase in revenue in the fourth quarter. Acroud CEO, Robert Andersson, expressed his satisfaction with the performance of the newly acquired business, particularly highlighting the growth in revenue driven by rev-share deals in the sports sector.
In the fourth quarter, the group’s revenue reached €10.0m, a substantial increase from the previous year. The affiliation business contributed €6.3m to this total, with a noteworthy rise both in comparison to the previous year and the previous quarter. The revenue breakdown revealed that the majority came from revenue share agreements, followed by cost-per-acquisition and other sources. Paid media, SEO, and social/community-based activities accounted for the different channels of affiliation. In addition, the group’s software-as-a-service (SaaS) segment generated €3.7m in revenue, with the network model being the primary source.
While revenue and performance were positive, the group did experience higher external expenses and an impairment charge from older assets acquired in a previous deal. However, adjusted earnings before interest, tax, depreciation, and amortization (EBITDA) showed substantial growth. Looking ahead, Acroud CEO, Robert Andersson, expressed optimism for the future, stating that the company aims to achieve 20% organic growth in EBITDA and optimize their capital structure in the coming years.
In summary, the group’s acquisition of the unnamed business, now known as Acroud Media, has proven to be a valuable addition to their financial portfolio. With a significant increase in revenue and a positive outlook for the future, Acroud is on track to achieve their financial targets in the finance industry.
