The growth, potential, and rise of esports betting is a common topic discussed in the esports community. Understanding the back-end processes of the esports betting sector is crucial for its success. To see the desired growth in esports betting, there needs to be a rethinking of methodology and a shift in approach.
Esports betting is different from traditional sports betting and requires dedicated suppliers who can adapt quickly to meet the demands of punters. The current approach of bundling esports with other sports in a one-size-fits-all manner is not effective. Esports needs to be treated as a separate vertical with its own specific products and marketing strategies.
One of the challenges in scaling esports betting is the lack of segmentation. Each esports game has its own nuances and requires different trading strategies. Lumpingevery esports game together as one sport is a fundamental misunderstanding. Operators need to understand the segmentation of different esports and tailor their strategies accordingly.
Investing in a dedicated esports product with sector-specific trading processes and data capture is essential for success in esports betting. By focusing on developing a solid product foundation, operators can then shift their attention to effective marketing strategies to attract the next generation of punters.
PandaScore, a platform that powers growth in the esports betting industry, has helped its clients find success in engaging with esports bettors and acquiring new types of players. It is important for betting operators to recognize the potential of esports and prioritize it as a key vertical rather than treat it as an afterthought.
