Oskar Fröberg, founder and CEO of Abios, discusses the expansion of esports, product integration, and Abios and Kambi’s long-term goals. With the rise in popularity of esports during the Covid-19 pandemic, there has been a consistent increase in demand for esports betting. Abios’ decision to sell to Kambi allows for accelerated entry into the fast-growing esports market. The acquisition also reflects the trust in Kambi as a partner.
While Abios will remain its own entity, the collaboration with Kambi has the potential to enhance its odds-product and data rights acquisition. Abios currently provides esports data and products to over 65 companies and holds data rights to major esports events. The focus now is on further product innovation to appeal to customers in the expanding esports betting market.
In addition to product development, Kambi’s acquisition of Abios must also consider marketing opportunities. The combination is particularly interested in the United States, where more states are legalizing esports betting and sports teams are entering partnerships with betting providers. The international esports market is also thriving, with global revenue reaching $13 billion in 2020.
Fröberg predicts continued growth for the esports industry, emphasizing the need for quick adaptation to new games and evolving trends. As new games gain traction and develop competitive scenes, companies like Abios and Kambi must stay ahead of demand to offer a diverse betting experience. This dynamic environment presents opportunities for further expansion in the esports vertical.
Given the optimistic outlook for esports growth, it is likely that more sportsbook businesses will enter the market in the future.
