Esports Entertainment Group has made an important milestone by migrating SportNation.com and Vie.Bet onto the Idefix platform, which they acquired as part of their $30m acquisition of Lucky Dino Gaming. This demonstrates their success in technology development and integration, as well as their ability to drive operational efficiencies for their igaming brands. The websites will now offer casino, esports, and sports betting options.
To prepare for the migration, BetBy sportsbook capabilities were integrated into Idefix. This migration also allows customers of SportNation.com and Vie.Bet to access various payment solutions and benefit from the platform’s player account management system.
Esports Entertainment Group expects that consolidating SportNation and Vie onto their proprietary platform will not only help both brands grow their revenue but also enable them to cross-sell their offerings more efficiently and maximize player value. This migration provides a repeatable long-term roadmap for further technology rationalization.
