Net gaming revenue for the esports-focused operator increased significantly in August, with a month-on-month growth of 144%. Additionally, player deposits nearly tripled during this period.
Real Luck Group, the operator, has recently shifted its focus to player acquisition after previously concentrating on expanding its operations. Consequently, the company reported minimal revenue for 2021 and the first half of 2022. However, the successful transition to customer acquisition has boosted confidence in their offerings, strategy, and financial forecast.
Real Luck Group CEO, Thomas Rosander, attributes this growth to the platform’s ability to adapt to different languages, payment methods, and targeted marketing campaigns. Emphasizing the importance of “micro-betting” products, which are quick-resolving in-play bets, Rosander states that Luckbox will place a special emphasis on this area.
Furthermore, Rosander mentions an increased interest in high-margin micro-betting products. He believes that this focus, along with their proprietary products and strong balance sheet, has caught the attention of industry participants. Real Luck Group plans to provide more details, insights, and progress updates at future industry events.
