Esports betting is a young but growing industry. Abios, founded in 2013 by Oskar Fröberg and Anton Janér, started out as a B2C platform for esports tournament scheduling but pivoted to focus on data and APIs. This B2B approach has proven successful, leading to a SEK270m acquisition by betting firm Kambi in 2021.
Abios’ experience in solving esports’ challenges over the past decade gives them a competitive edge. They believe in the value of problem-solving, combined with a passion for the sector and having the right people on their team. While the esports betting market is currently undergoing a correction, Abios remains optimistic about the future and sees opportunities for growth as the industry matures.
Esports’ digital-first nature and the availability of advanced technology make it well-positioned for success. Despite criticism and skepticism, Abios believes in the long-term potential and the increasing financial investment from young, passionate esports fans. While the industry faces challenges, Abios and Kambi are confident in their ability to navigate them and provide innovative products for the esports betting market.
Looking ahead, Abios plans to focus on developing their odds product, with a goal of becoming industry-leading by 2024. They aim to continue innovating and creating unique betting products for esports. Fröberg and Janér offer advice to other entrepreneurs, emphasizing the importance of thinking independently and making informed decisions based on industry analysis.
With a strong dedication to building esports infrastructure, Abios considers themselves well-positioned to contribute to the industry’s growth and future success.
