The event organiser will host in-person Dota 2 tournaments this autumn, catering specifically to the esports betting community. These tournaments aim to engage the passionate and hard-to-reach fan base of Dota 2, which boasts over seven million monthly active players. Produced by Black Molly Entertainment, the first weekend clash of the tournament will begin on 3 September, featuring four teams competing for a £100,000 prize pool. Sponsors will have the unique opportunity to reach the target audience by choosing to sponsor the live-streamed broadcasts of the betting-focused tournaments in four different languages.
Full details of the event will be revealed at ICE London 2022, taking place from 12-14 April at the ExCeL London. However, Clarion has already announced that teams and casters will be handpicked to best suit the partners’ target player base. Clarion has formed a partnership with IMG to help deliver the September event, extending opportunities for brand licensing deals, media distribution, esports consultancy, brand partnerships, and live event production.
At this year’s ICE London event, Clarion will also host a Rocket League tournament with a £25,000 (€30,000/$33,100) prize pool. The tournament will bring together various esports personalities, and visitors will have the option to place bets using ICE Esports Arena chips. To register for ICE London 2022, click here.
