The company’s 6.3 million issued shares are set to begin trading at an opening price of €6.00 per share. XB Systems has seen a significant increase in activity in the esports segment of its business, particularly with its Buff.bet wagering brand. This brand has experienced a notable growth in player acquisition, retention, and activity in its esports betting markets.
Since adding the esports title Valorant to its portfolio last year, XB Systems has become the industry leader in providing a wide range of live betting markets for this title. Buff.bet, targeting the CIS, Europe, and Asia markets, aims to establish esports as a prominent wagering vertical and expand into new territories in the coming months.
In addition, XB Systems has partnered with affiliate network Catena Media and has experienced a significant increase in traffic within certain markets through its presence on Catena’s AskGamblers site. This partnership has boosted its visibility by over 27%. Over the past two years, XB Systems has made various acquisitions, including Fusion.bet, X-bet.co, and eSportbet.
“Today’s news is not just the next phase of XB Systems’ evolution,” said Daniel Miller, the company’s CEO. “It is a validation of the tremendous potential that esports has shown in recent years. The industry is experiencing phenomenal growth, and our listing will help us raise the business’s profile globally.”
Last April, XB Systems merged its X-Bet.co esports betting brand with the UltraPlay white label site Buff.bet. This merger supported the planned initial public offering announced today. XB Systems took over the management, operations, domain, and assets of the merged business, while UltraPlay continued to provide the platform for the brand.
