Crash games have emerged as a significant opportunity for the casino industry, with a growing focus on their potential for growth. In part two of our feature, we speak with industry pioneers SPRIBE, BetGames, Aviatrix, and 1X2 Network to discuss new markets, regulation, and engaging sports fans.
SPRIBE has made its mark in North America with a recent sponsorship deal with the UFC, the world’s leading mixed martial arts competition. This partnership offers branding opportunities for SPRIBE during UFC events and includes involvement of UFC athletes in promotional campaigns.
1X2 Network also recognizes the potential in North America and plans to launch its debut crash game, Maverick, in the US. The company strategically chose Michigan as its initial target market due to the lack of quality crash game content available in the region.
All three studios emphasize the importance of the community aspect in their approach to cracking the American market. They aim to create a social gaming environment that appeals to players looking for a more interactive and inclusive experience.
Crash games also present an opportunity to convert sports bettors into casino players. The mechanics of crash games align with the bet slip format, making it attractive to sports fans. Aviatrix highlights the accessibility of crash games for those interested in online casinos but prefer a game with straightforward rules.
The high return-to-player (RTP) rate of crash games, such as Aviator’s 97% RTP, contributes to their revenue potential for operators. The better the player experience, the more they engage with the game, leading to increased wagering. Bonusing mechanisms, such as free bets and additional plays, are also crucial for player retention.
Regulation remains a challenge for the nascent crash game vertical. While crash games may align with the instant games category, they require further regulatory definition. Navigating these regulatory nuances presents both challenges and opportunities for studios as they continue to innovate within different regulatory frameworks.
In summary, the popularity of crash games and their potential to engage sports fans and offer low-risk, extended gameplay make them an enticing opportunity for the casino industry in 2024, pending regulatory approval.
