Following the recent acquisition of a stake in Ously Games, the German provider behind the rapidly growing European social casino SpinArena.net, SOFTSWISS has analyzed data from approximately 700,000 SpinArena.net users to highlight key patterns and trends in social casino gaming.
Who is the social casino player?
A significant observation in the analysis of social casino players is that over 80% of users do not disclose their age or gender. The majority of SpinArena.net players are from Germany, with the UK being the second largest group, followed by users from other European countries such as the Netherlands, Latvia, Italy, Greece, and Poland.
It’s important to note that downloading social casino game applications does not require age verification or mandatory disclosure of a player’s gender or country of residence. Therefore, the analysis relies on the accuracy of the information shared by players who opted to provide their details.
When do people play in social casinos?
The average player session on SpinArena.net lasts about 47 minutes, with the longest recorded session in 2024 exceeding 12 hours. Player activity peaks between 4 PM and 9 PM and is lowest between 2 AM and 5 AM, with evening activity being nearly three times higher than nighttime activity.
Players are generally more active on Fridays and Sundays, while activity dips on Mondays. However, the difference between the most and least active days is only around 10%.
In terms of retention, SpinArena.net shows impressive figures. Nearly 40% of players remain active on the first day after installing the application, and by the 30th day, this figure drops to 14%.
Most popular social casino games
SpinArena.net is the largest European social casino in terms of slot games, boasting a collection of over 3,000 games from nearly 40 providers. Half of all gaming sessions are spent on the top 15 games. The top five games alone account for one-third of all gameplay. As with traditional online casinos, slots are the most popular choice among players, with games like Gates of Olympus, Sweet Bonanza, and Sugar Rush being favorites in both social and traditional online casinos.
Jochen Martinez, founder of Ously Games, comments, “This analysis perfectly illustrates how social casinos fulfill the same player needs as traditional casinos, offering a safer gaming experience. Combining gaming with social interactions provides a unique environment and neutralizes financial risks. Players can enjoy activities like connecting with friends while playing their favorite games.”
Vitali Matsukevich, COO at SOFTSWISS, adds, “Social casinos are part of a trend in global entertainment, where player behavior aligns with traditional online casino gaming. Anticipating the evolution and integration of social casinos with iGaming, SOFTSWISS has partnered with Ously Games to present a new B2B software product, a comprehensive platform for social casinos.”
Conclusion
The insights from SOFTSWISS on player behavior at SpinArena.net highlight the growing appeal and unique aspects of social casinos. With a blend of gaming and social interaction, social casinos offer a compelling and safer alternative to traditional online casinos, reflecting broader trends in the global entertainment industry.
