Queen Casino, a brand under the Lowkey umbrella, has entered into a partnership with Borussia Mönchengladbach (BMG), a football club in the German Bundesliga. The partnership, effective from 23 August 2024, grants Queen Casino exclusive branding rights and visibility during BMG’s Bundesliga home matches in selected target markets. It also extends to digital platforms, with a particular focus on integrating Queen Casino’s brand into BMG’s Japanese social media channels, aiming to engage the club’s Japanese fanbase.
Commenting on the partnership, Samuel Deri Divina, Director of Lowkey, stated: “We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters.”This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”
Philipp Havermann, Head of Internationalization & Brand Partnerships at Borussia Mönchengladbach, added: “We are excited to welcome Queen Casino into the Borussia family.“This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”
This news comes after a string of recent sponsorship deals between high-profile football teams and gambling brands.
Earlier this summer, for example, it was announced that Betsson has become the new front-of-shirt sponsor for Serie A side Inter Milan.
