BetMGM and MGM Grand Detroit have taken another step in creating an omnichannel experience by launching the slot game Rakin’ Bacon Odyssey, available both online and at the casino. This move aims to provide customers, especially those in the Detroit area, the ability to enjoy the game at home and at the casino.
The collaboration between the leading retail casino in Michigan and a top online casino operator seeks to regain its dominance in both sectors.
Strengthening BetMGM’s online casino presence
Among Detroit’s casinos, MGM Grand Detroit leads the market, generating over $200 million in revenue through April. BetMGM aims to reclaim its position as the top online casino in Michigan after being surpassed by FanDuel in March and April.
Michigan is crucial to MGM’s success due to the popularity of its retail and online casinos in the state. The Rakin’ Bacon Odyssey slot at MGM Grand Detroit may encourage players to continue playing on BetMGM’s online platform. The game features a 3×5 reel that expands to 6×5 during the bonus feature, offering 7,776 ways to win.
Despite finishing second in April’s online casino revenue, BetMGM was less than $1 million behind FanDuel. The two platforms are expected to compete closely for the top spot in the coming months.
Oliver Bartlett, BetMGM VP of Gaming and Content, emphasized Michigan’s importance, stating:
“Rakin’ Bacon Odyssey is a fantastic example of BetMGM’s omnichannel advantage. We are incredibly proud to be the exclusive online home of the newest version of this popular game in Michigan, which has proven to be the top state for iGaming.”
Exclusive omnichannel experience in Michigan
Offering Rakin’ Bacon Odyssey in both online and retail formats highlights MGM’s commitment to an omnichannel player experience. As the leading retail casino in Michigan, MGM Grand Detroit’s partnership with BetMGM aims to enhance online casino revenue.
PlayAGS, the creator of Rakin’ Bacon Odyssey, specializes in omnichannel experiences. Zoe Ebling, PlayAGS VP of Interactive, highlighted the importance of this strategy:
“We are thrilled to announce the launch of Rakin’ Bacon Odyssey in Michigan with BetMGM, a pivotal expansion for our iconic ‘golden pig’. This launch underscores AGS’s unique position as a premier provider spearheading the omnichannel experience.
“Our commitment to seamless, cross-platform gameplay sets us apart in the industry, allowing us to offer extraordinary gaming experiences that bridge the gap between land-based and online venues.
“By partnering with BetMGM, we’re not just following industry trends; we’re creating them and setting the gold standard in omnichannel innovation. This initiative represents a major leap forward in connecting with players in innovative ways and demonstrates our leadership in transforming the gaming landscape.”
Future implications for BetMGM
The success of this strategy over the next few months will be crucial for BetMGM. If effective, the company may explore additional omnichannel opportunities, further integrating its online and land-based casino experiences.
