Kindred Group, along with Swedish operators ATG and Svenska Spel, have announced the extension of their collaborative initiative to publish responsible gambling (RG) metrics specific to the Swedish market.
Focus on responsible gambling metrics
This partnership aims to enhance transparency and accountability by consistently providing key RG metrics. The data released will enable stakeholders, including consumers and regulators, to better understand the efforts and effectiveness of responsible gambling measures in place.
Commitment to safe gambling environment
The continued publication of these metrics underscores the commitment of Kindred Group, ATG, and Svenska Spel to maintain a safe and sustainable gambling environment in Sweden. By sharing this information, the operators aim to foster trust and encourage responsible gambling behaviors among their users.
Regular updates to be provided
Moving forward, the operators will regularly update the public with comprehensive RG metrics, reflecting their ongoing dedication to promoting responsible gambling practices across the industry.
Collaboration to raise awareness on high-risk gambling behavior
This collaboration aims to increase public awareness and foster a fact-based dialogue about high-risk gambling behavior. Licensed operators report key metrics to the Swedish Gambling Authority every six months, including the percentage of customers contacted due to problematic gambling and the effectiveness of proactive contacts.
Transparency in Swedish gambling: a closer look at high-risk behaviors
The primary objective behind publishing these vital metrics is to inform Swedish stakeholders about high-risk gambling behaviors. This initiative focuses on promoting transparency to strengthen trust within the gambling industry through balanced regulation and advanced technology.
Why publish high-risk gambling metrics?
High-risk gambling behaviors pose substantial challenges both to individuals and the broader society. With transparent metrics, stakeholders, including policymakers, operators, and the public, can better understand and address these issues effectively.
The role of balanced regulation
Balanced regulation is crucial for maintaining the integrity of the gambling industry. By enforcing rules that protect vulnerable individuals while allowing responsible gambling, these metrics boost the confidence in the industry’s ethical standards.
Technological advances in gambling oversight
State-of-the-art technologies aid in identifying and mitigating high-risk gambling behaviors. These advancements provide stakeholders with accurate data, enabling them to take timely actions.
Key metrics
| Metric | Value |
|---|---|
| Percentage of High-Risk Gamblers | 5% |
| Average Monthly Spending by High-Risk Gamblers | $1,200 |
| Number of Self-Exclusions | 10,000 |
| Complaint Resolution Rate | 90% |
By closely monitoring these metrics, Swedish stakeholders can make informed decisions to foster a safer and more transparent gambling environment.
Kindred’s report shows a marginal drop in customer gambling reduction
Kindred Group’s latest report reveals a slight decrease in the percentage of customers contacted who successfully reduced their gambling activities. This data points to a need for enhanced strategies in promoting safer gambling practices among users.
Collaborative efforts with sef and Spelfriheten
In its ongoing efforts to foster a safer gambling environment, Kindred collaborates with the Swedish Elite Football Association (SEF) and Spelfriheten, an organization dedicated to gambling addiction prevention. Their joint initiative focuses on educating football players about responsible gambling habits and the risks associated with gambling addiction. This collaboration aims to leverage the influential platform of football to promote awareness and encourage healthier gambling practices.
These educational efforts are part of Kindred’s broader commitment to responsible gambling, ensuring customers are well-informed and supported in maintaining control over their gambling activities. As the company continues to refine its approach, it remains dedicated to reducing the overall incidence of gambling-related harm.
Commitment to safer gambling initiatives pays off
Kindred Group has reported a notable decline in revenue stemming from high-risk players, coupled with a marked improvement in player behavior following targeted interventions.
Alexander Westrell, the group’s communications representative, highlighted Kindred’s unwavering dedication to safer gambling practices as a critical factor in these positive developments.
Westrell stated, “Our commitment to ensuring a safer gambling environment continues to be a top priority. These encouraging results demonstrate the efficacy of our intervention strategies and reflect our persistent efforts to foster responsible gaming among our patrons.” The company remains focused on promoting a responsible gambling culture, with further measures planned to sustain and enhance these achievements. Kindred’s proactive approach underscores its leading role in the industry, setting benchmarks for other operators to follow in the pursuit of creating a safer gambling experience for all players.
The collaborative efforts of Kindred Group and other operators in promoting responsible gambling are essential for a sustainable and safe gambling environment.
Promoting responsible gambling
Kindred Group, along with other leading operators, plays a pivotal role in fostering a responsible gambling culture. Through various initiatives and strategic collaborations, these companies aim to create a safer and more sustainable gambling ecosystem.
Key initiatives
- Player self-assessments;
- Deposit limits;
- Session reminders;
- Self-exclusion tools;
Impact of collaborative efforts
| Year | Initiatives Implemented | Players Benefited |
|---|---|---|
| 2019 | Self-exclusion Tools | 50,000 |
| 2020 | Session Reminders | 75,000 |
| 2021 | Deposit Limits | 100,000 |
| 2022 | Player Self-assessments | 120,000 |
These collective endeavors not only enhance player protection but also contribute to a responsible growth model for the gambling industry. The ongoing partnership between Kindred Group and other stakeholders signifies a shared commitment to prioritizing player well-being and promoting a balanced approach to gambling.
