The technology supplier has made a strategic investment in Jelly, a UK-based studio for real-money casino games. This move aims to strengthen the supplier’s market position in the gaming development vertical. The investment details have not been disclosed.
Jelly is the second gaming start-up to attract investment from EveryMatrix within a year, following a deal with LL Lucky Games (Lady Luck Games) in May. Under the agreement, Jelly will join SlotMatrix, EveryMatrix’s gaming aggregation platform, to create, manage, and distribute casino game titles to operators worldwide. However, Jelly will still continue supplying casino content to its existing partners.
The CEO of EveryMatrix, Ebbe Groes, expressed his excitement about the partnership, citing Jelly’s quality and creativity. He emphasized EveryMatrix’s commitment to investing in the gaming vertical and its plans for future financial investments in this space.
Jelly’s CEO, David Newstead, mentioned that the collaboration with EveryMatrix will enhance their studio expansion and product strategy. They share a similar vision for mobile gaming entertainment. The partnership with EveryMatrix will facilitate Jelly’s growth in the US and European markets.
Ashley Bloor, CEO of SlotMatrix RGS, highlighted that EveryMatrix’s investment in Jelly will provide operators with more high-quality, mobile-focused content. This aligns with EveryMatrix’s focus on engaging content and market-leading platform.
Last month, EveryMatrix reported a year-on-year increase in revenue and earnings, despite the negative impact of new German regulations. They have expanded their presence in the US with the opening of Armadillo Studios, their first iGaming studio investment in the country. Additionally, EveryMatrix launched in New Jersey and applied for licenses in Michigan and West Virginia.
