The new sports lounge will offer a wide range of college and professional casino games, including football, baseball, hockey, basketball, golf, tennis, horse racing, soccer, boxing, and motorsports. It will be the first lounge of its kind, featuring cinematic screens, sound systems, heated leather recliners, wifi, and individual tables for betting on Michigan sporting events. The lounge will be rebranded as the Caesars Sportsbook Lounge Powered by Emagine, in a partnership between Emagine Entertainment and Caesars Digital. With this collaboration, Emagine Entertainment aims to provide an exciting environment for watching televised sports events, connect with new customers, and reward their existing loyal base. Entry to the lounge is free for individuals aged 21 and older on a first-come-first-served basis during normal operating hours.
In order to facilitate this agreement between Emagine and Caesars Sportsbook, Rouge Partnership Strategies, based in south-east Michigan, played a key role. The partnership between Emagine Entertainment and Caesars Sportsbook not only benefits the movie theatres and mobile sports betting industry but also provides a unique and authentic sportsbook style experience for Emagine Entertainment’s loyal patrons. The lounge will be open to the public starting this month, offering an innovative and immersive sports betting experience.
