Dominic Mansour, the CEO of Buzz Bingo, discusses the impact of the pandemic on the retail bingo industry and the importance of the digital space. The pandemic had a devastating effect on Buzz Bingo, forcing the closure of a quarter of its UK clubs. In July 2020, the company had to close a quarter of its UK clubs due to an “unsustainable working environment” caused by the pandemic. In March, Buzz Bingo was sold to Intermediate Capital Group for a nominal sum. Apart from the pandemic, Buzz Bingo also faces challenges from technology advancements and gambling regulations. The company is looking into omnichannel strategies to revive its business. Mansour believes that the gradual return to normality will require the support of vaccinated and eager customers. While online bingo may become more popular, Buzz Bingo is also planning to offer in-person entertainment such as comedy and music shows in its clubs. Mansour’s extensive experience in the gaming industry will be crucial in Buzz Bingo’s revival. Online gaming tends to attract younger audiences, and Buzz Bingo aims to combine digital and retail experiences to attract a younger demographic. At the same time, the company prioritizes responsible gambling and invests in player protection tools. Mansour sees face-to-face interaction as an advantage for identifying individuals who may require protection. Despite the uncertain environment, Mansour remains optimistic about Buzz Bingo’s potential. The company’s online gambling revenue can support its operations for now, and Mansour envisions integrating live video into their offerings in the future. Buzz Bingo’s loyalty and adaptability will help it navigate the challenges of the evolving gambling landscape.
