Swedish horseracing betting operator ATG is expanding its customer offering by partnering with Yggdrasil and NetEnt to enter the online gaming market. ATG, originally founded in 1974 as the Swedish Horse Racing Totalisator Board, will now offer more than just racing and trotting, with the new deals allowing for a wider range of online casino games and slots. ATG has also selected Kambi as its sports betting platform provider. With around two million customers, ATG aims to create a responsible and exciting casino experience. Yggdrasil and NetEnt have expressed confidence in ATG’s success in the re-regulated market. The company’s annual report reveals its ambitions to compete in the broader market and generate greater revenue. In 2017, ATG’s betting turnover reached SEK 13.65bn ($1.51bn / €1.31bn), a nearly 3% YoY increase.
ATG’s Tech-Innovation: Partnership with NetEnt and Yggdrasil for Online Casino Launch
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