Strategic Acquisition: Playmaker secures Yardbarker in $24m deal

Playmaker has announced the acquisition of Yardbarker, which is a vital step towards its growth ambitions. This acquisition significantly boosts Playmaker’s presence in the US market and immediately expands its audience with over 4 million unique monthly users and 350,000 daily newsletter subscribers from Yardbarker. Yardbarker is a platform that predominantly focuses on NFL, NBA, MLB, NHL, and college sports. Its main objective is to provide timely, engaging, and relevant news and analysis to its users. The platform publishes more than 25,000 full-text articles per month, utilizing an in-house editorial team and over 125 content syndication partner sites. Additionally, Yardbarker offers a collection of over 5,000 sports and entertainment quizzes and slideshows. Their daily email newsletter, The Morning Bark, has an impressive open rate of over 25% and reaches more than 350,000 subscribers. This newsletter features a top 10 rundown of the most important stories of the day and provides a customizable newsfeed for users to track their favorite sports and teams. Playmaker has acquired 100% of Yardbarker for a total consideration of up to $24m, as outlined in the June 7 letter of intent and the July 26 purchase agreement. For more details, read the full story on InnovateChange North America.